Your Business Success Pyramid -- How to Attract Ideal Clients to Your Business

Like every diligent business owner, you have developed your business idea and probably created a solid business plan to articulate your business objectives and business structure.

You have done your research, and you know who your target market is and how what your business does or makes or offers should appeal to them.

If you are planning for success, and all business owners are, you have invested in a website, and other marketing tools, and may even have a formal marketing plan so that you can reach your target market as effectively as possible.

If asked to draw a diagram of your business, you might come up with something like this, with your business plan, marketing plan and target market marking the key points:

Business Triangle Diagram

If you are like most small business owners, you might say, “I belong everywhere in this picture, because without me there is no business!” And you would be right. You are the common factor in all aspects of your business. 

As the principal driving force behind your business, you are involved in every aspect of your business, even if you are (very sensibly) not performing every business task yourself. Whether you are building a sole proprietorship or nurturing an infant corporation, your business success depends on one thing and one thing alone—YOU!

Yet, how often have you heard that the secret to success is to “get out of your own way”? How can you do this if you are knee-deep in every aspect of your business? How do you “get out of your own way” if you are the business?

The trick is to shift your perspective by removing yourself to a level above the work-a-day plane of doing your business, so that you can see where best to direct your energies. You must still be part of the whole, while able to see both the forest and the trees.

Change the two-dimensional, flat-land triangle that describes your business into a three-dimensional pyramid with you at the apex--et voilà, you have just created a model of Your Business Success Pyramid!

Three Dimensional Model—Your Business Success Pyramid

And for the first time you also have a visible line of communication and action directly from you to each of three critical features of your business: your business systems, your marketing strategy and your ideal clients.

And because it is YOU, and not your neighbour or your uncle or your best friend running this business, it is crucial that you understand yourself and how what you do, say, think and feel impacts on your business success. You are the focal point and the energy generator for your business. WORKSHOP FOCUS

Although this workshop will touch on all three aspects of your business success pyramid, this introduction to the Business Success Pyramid focuses on attracting your ideal clients.

Knowing exactly with whom you want to do business and how to bring them to your door will accelerate your business success, enable you to streamline your marketing strategy, and make developing business systems a sensible precursor to expected business growth.

· You will acquire take home tools and take part in exercises that will begin building your business success pyramid.

· You will learn how you can identify you most ideal clients and how you can actually attract your ideal clients.

· You will learn how to clarify your goals, change your thinking, and take action to bring about your business success.

· You will learn how to “get out of your own way”!

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